Why AEP Exists

The events industry has evolved
- but reporting hasn’t.

Inflated or inconsistent numbers make it hard to earn trust and prove ROI.

AEP Standards changes that with independent, third-party audits that deliver clarity, credibility, and actionable insights to grow revenue, rebook exhibitors, and plan smarter.

What We Do

Organiser Audits

Validate visitor numbers & exhibitor metrics.
Up to 10 custom demographics.
Build trust, speed rebooks.

Find out more

Supplier Audits

Verify service quality & sustainability.
Earn AEP Supplier Excellence Accreditation.
Benchmark to refine your edge.

Find out more

Venue Audits

Prove venue performance.
Validate capacity & traffic flow.
Position your venue as a trusted choice.

Find out more

Why It Matters

For Organisers

Win back sponsors, boost rebooks, and save hours with one independent report.

For Suppliers

Stand out in tenders, strengthen renewals, and prove your reliability.

For Venues

Attract more bookings, improve operations, and show commitment to best practices.

Meet AEP Standards Board

Meet the AEP Standards Board shaping the future of event performance.

Our Standards Board rotates by 25% each year, register your interest and be recognised as an industry leader.

Apply to Join the Standards Board

Meet our Standards Board

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Oliver Smart, Chief Commercial Officer, AEP

Latest Insights

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For years, vanity metrics have shaped how events were sold, measured and remembered. Registration totals. Badge scans. Headline figures that were easy to present but often told only part of the story. …

Once the industry acknowledges the trust gap caused by inflated metrics, the next question emerges: what exactly are we competing against? The answer is not just other exhibitions. It’s platforms like …

For decades, big numbers have been the industry’s comfort blanket. Attendance figures, registration totals, footfall estimates and ambitious “reach” numbers have long been used as a shorthand for succ …

For years, headline numbers have propped up the narrative of success in the events industry. Footfall, registrations and attendance records have all been used as proof of performance. But the market h …

Trusted Data. Stronger Events.